“A good name is more
desirable than great riches”
–Proverbs 22:1A

Farmers Feed Us

As the global population grows the importance of producing nutritious food grows as well! At Herbruck’s we help produce one of creation’s miracle foods! Converting corn and soy beans to a high protein egg in a sturdy shell makes the chicken one amazing bird!

Welcome To Our Farm

Welcome To Our Farm

Join on us on a virtual tour of our farm! See how we got our start and even how many eggs our chickens produce each day.

Integration

Integration

As a fully integrated business, Herbruck’s owns and carefully manages all facets of egg production and processing, including:

  • Breeding and carefully selecting genetic traits
  • Raising superior pullets
  • Providing attentive care for laying hens
  • Automated egg production and processing
  • Inventory control and timely direct store delivery
  • Growing grains for our own feed
  • Blending feed to specialized formulas (feed mill)
  • Producing and distributing dried fertilizer products

Herbruck’s also supports hundreds of independent family farms by purchasing their grain as feed, both organic and conventional. We also partner with more than 25 small farms that produce organic and cage-free eggs to our high standards.

Innovation

Innovation

Within the industry, Herbruck’s is recognized for its record of innovation in technology and management techniques. Team members are encouraged to find solutions to challenges and suggest better ways to accomplish tasks. As a result of this forward-looking approach, Herbruck’s was a national leader in:

  • Using bulk carts for retail store deliveries
  • Offering wide-scale direct store door delivery
  • Providing the 18-egg carton
  • Devising and using robots for egg packing
  • Developing and using computerized monitoring equipment for the henhouse, the processing line, and HACCP (food processing)
  • Creating strict guidelines for hen husbandry
  • Processing poultry litter into dried fertilizer products
  • Developing litter-to-fuel technology
  • Implementing automated product traceability for food safety


All of these advancements grow out of our longstanding commitment to proper animal care, food safety, environmental quality, and social responsibility.

History

History

A family Business. For decades, the Herbruck family of Michigan has been supplying farm-fresh eggs to major retailers and food service outlets. Today’s business was founded by Harry and Marilyn Herbruck in Ionia County in 1958, and its roots stretch back to the late 1920s, when Harry Herbruck Sr. began an egg delivery company in another part of the state.

Herbruck’s Poultry Ranch is run today by Harry Jr.’s four sons, with their sister as a fellow shareholder. Five members of the fourth generation also work in the business. The company’s flock has grown from 3,000 laying hens in the 1950s to six million today. But its founding principle remains the same:

Do what’s right – for the hens, for employees, for consumers, for the community, and for the earth.

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Years of Growth

  • In 1981 Herbruck’s founded Poultry Management Systems, Inc., a technology company that developed and marketed what became the industry standard in environmental control systems. The company was sold in 2009.
  • In 1991, after years of supplying premium-quality shell eggs, Herbruck’s added a breaking facility and began selling whole liquid eggs to the food service industry.
  • In 1992 Herbruck’s became a franchisee and distributor of Eggland’s Best, Inc. Herbruck’s produces all varieties of Eggland’s Best eggs and distributes them in four states.
  • Herbruck’s began producing organic eggs onsite in 1998 and opened its Green Meadow Organics facility in 2008.
  • Herbruck’s quickly became one of the largest organic egg producers in the country, with 1.2 million organic laying hens today and with plans to grow that number to 1.7 million by 2016.
  • Today organic eggs are the fastest growing segment of the company’s business. Organic eggs and cage-free eggs are distributed nationwide under the Green Meadow brand and in the Midwest under the Eggland’s Best name.

Fifty Years and Counting

The company celebrated its 50th anniversary in 2008. Today Herbruck’s Poultry Ranch is the largest egg producer in Michigan and the 13th largest in the United States.