Animal Care

"We serve the bird" is a phrase that’s used regularly at Herbruck’s. Serving our flocks – nurturing them with the best care, handling, nutrition, and environmental conditions – is central to how we do business.

Not only is this the right thing to do, it’s good for our customers and the company. A healthy, content hen will lay more and better-quality eggs, which is our number one goal.

For decades, Herbruck’s has led the industry in setting the standards for animal care and nurture. As a rule, our policies and practices have both preceded and exceeded industry and federal guidelines.

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Education and Accountability

The active, ongoing development of our staff is a key to Herbruck’s successful operations. The aim is for all of our people to embody the culture of respect that Herbruck’s is known for. Strategies that help us nurture and maintain a first-rate team include the following:

  • Expertise. The Herbruck’s management team includes several animal science and animal nutrition experts recruited from across the United States. They hold degrees from schools such as Cairo University (Egypt), Michigan State University, the University of Georgia, Hope College, and Calvin College.

  • Sophisticated training. All caretaking staff members participate in rigorous, regular training in animal handling, health, and welfare. Herbruck’s has developed specialized training in procedures such as vaccination and laser beak treatment. Procedures are carefully reviewed each time they are carried out, and the training program constantly evolves to reflect process improvements.

  • Consistent controls. Staff are held accountable through mandatory sign-offs on company bird care and bio-security procedures. Moreover, every company employee signs a bio-security and environmental commitment statement.

  • Certifications and audits. Herbruck’s undergoes rigorous third-party audits of its production and animal care processes and facilities. The company is certified annually by the American Humane Association Certified Program and Humane Farm Animal Care, among others.

As a family business, we take seriously the culture of respect that our grandparents established.

The Organic, Cage Free Story


A Culture of Stewardship

The attention to detail that’s on display in all parts of Herbruck’s operations is clearly evident in our environmental practices. As a family business with more than 50 years of history in this community, we care about the people, land, air, and waterways around us. We practiced sustainability long before it was commonplace.

Herbruck’s demonstrates this commitment to environmental stewardship not just by meeting or exceeding government regulations, but in an array of other ways:

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Reduce, Reuse, Recycle

  • Creative reuse of waste and byproducts:
    • Bird litter is captured and processed into dried poultry fertilizer, eliminating waste on our farms and providing an effective alternative to chemical fertilizers
    • Eggshells from the breaking plant are dried, sanitized, and added back to our feed as an excellent calcium source
  • Responsible waste disposal and waste-water management practices
  • Use of recycled content in egg cartons:
    • Clear egg cartons made from recycled consumer packaging
    • Pulp cartons made from newsprint
    • Foam cartons containing 20 percent recycled material

Energy Efficiency

  • Low-energy lighting – used in 100 percent of our buildings
  • Solar heating – used in several buildings
  • High-efficiency heat sources – used to power some processes in our plants
  • High-efficiency motors – used throughout our plants
  • Grain used as feed is purchased from local growers, avoiding long-distance transportation (6 million bushels of corn/year; 156,000 tons of soy meal/year)

Landscape Design

  • Trees and landscaping enhance the view of our properties from roadways
  • Green spaces minimize dust and enhance the beauty of our community

Environmental Monitoring

Herbruck’s actively participates in the following programs to control emissions and minimize our environmental impact: